PayPal co-founder Peter Thiel is known for throwing cold water on the phone number list higher education system – even sponsoring a scholarship that pays young people not to attend college. Recently, he made it clear that he didn't want to tear down the university, he wanted people to take control of their own destiny, whatever their path.
Siege time doesn't cut it, because so many people I talk to haven't developed the phone number list critical thinking, problem solving, and motivation to crush it in this area. On top of that, college marketing programs don't teach the specific skills needed. Think of it this way: If you graduated this spring, you started college when many of the phone number list now-commonplace marketing concepts — and the tools to put them into practice — had barely been considered. The phone number list authors of your manuals probably started their drafts when SEO was in its infancy and YouTube, Twitter, and Facebook hadn't launched.
1. Know the supreme value of content
Content marketing is a fantastic marketing vehicle for building trust in your brand. Because it's owned media, brands have more control over their own destiny. We are able to produce websites, apps and experiences that ultimately create value and utility for the phone number list consumer in a way that aligns with brand vision or values. With today's technology, content can be interactive in a way that truly engages the consumer.
2. Master the growth hack
As marketers, sometimes we chase the phone number list big idea, the one we envision to propel growth to new heights. A laudable goal, of course. But I believe there is a better path to success, and that's through growth hacking - think small to get big results. Incremental steps such as making the sales process easier for phone number list customers or changing a website's layout and colors, if well received by customers, set the stage for bigger changes in the future.
3. Plug in with power tools
Lately, most websites are trying to convert visitors into buyers through the phone number list effective use of landing pages, pop-ups, email signup forms, and lead generation forms. Each of these tools are generally supported by software such as Unbounce, Lead Pages, HubSpot, and MailChimp. Get to know these names.
4. Discover the power of search
Search Engine Optimization (SEO) has gotten a bad rap because many perceive the phone number list process as posting lots of (mostly useless) content filled with keywords to game the system and get higher results rankings of research. As Google overhauled its algorithms to emphasize content valuable to the user, some concluded that SEO no longer mattered. But this reflection is premature. For the phone number list foreseeable future, savvy marketers need to know the basics of making their products or services discoverable through online search.
5. Use social media marketing to reach influencers
Social media is not the phone number list mainstream playground it once was. Online communities are becoming smaller and more narrowly and personally defined. We see these engagement patterns on Snapchat and Instagram, which focus more on one-to-one sharing rather than broadcasting phone number list to a mass of followers. That's why influencer marketing is a concept you'll be hearing a lot about in the years to come.